primary identity

Dziuk's Meat Market /

In the midst of an expansion and ownership transition, Dzuik’s was looking to reposition themselves as a premium meat market brand without losing their family-run, small-town stature.

Photography /

Partnering with Debora Smail, we were able to style and capture image and video assets that brought the Dziuk’s brand to life. Using natural light and found materials, the photos capture the quality and detail of the products, and create a strong visual foundation across all touch points.

Experience Design /

We designed many of the elements that contribute to the entire brand experience, including (but not limited to) merchandise, apparel, interior and exterior signage, as well as custom butcher paper and stamps for packaging.

Trucker hat
BBQ sauce label and shrink wrap
exterior signage plan
paint on reclaimed wood
hand painted reclaimed wood

Web Design /

We created a responsive website that integrated the newly designed elements and photographs and tied it together with an easy to use content management system that allows the owner to easily fill orders and manage inventory.

67 %

Conversion Rate

450

Units Sold

56 K

Gross Revenue

Results /

The results across the board were staggering. The newly launched website saw a 67% conversion rate, with over 450 units sold in various categories and a gross revenue of 56K in the first 8 months. This amount of growth was unexpected and unprecedented, as the company had never had an online presence or e-commerce storefront. In addition to this growth the store saw increased foot traffic from would be passers by and road traffic from the nearby freeway. Overall the rebrand has had a wonderfully positive affect on the local community.

Role /

  • Creative Direction

    Thematic Development

  • Art Direction

    Tone, Personality, Approach

  • Graphic Design

    Layout, Typography, Color

  • Package Design

    BBQ Sauce, Labels, Butcher Paper

  • Web Design

    Layout, UX, Storefront

  • Illustration

    Identity and Supporting Branded Elements

  • Apparel Design

    Merchandise

Credits /

  • Agency

    Tangelo

  • Executive Creative Director

    David Hoyt

  • Account Manager

    Bo Sims

  • Photography

    Debora Smail

  • Sign Painting & Gold Leaf

    Sean Starr

  • Creative Direction

    Tyler Swanner

  • Art Direction

    Tyler Swanner

  • Videography

    Tyler Swanner