The patients and practicioners are a key aspect of the clinic and its success. For that reason, we photographed some of the personalities who embody Menninger’s mission, resulting in case studies that highlight the clinic’s success.
Every aspect of the design is carefully considered, resulting in a cover-to-cover experience that embodies the core values of the client. The layout, color, typography, photography and printing are working together so that the experience of the book is both formally pleasing and functionally proficient. In addition to being their annual report on giving and financial reporting, the book doubled as a sales tool for the marketing team.