The Menninger Clinic
annual report

The Menninger Clinic
annual report

The Menninger Clinic Annual Report /

A world leader in psychiatric care, The Menninger Clinic needed a creative way to share their distinct vision and capabilities with prospective patients and mental health professionals. The summary annual report also provides financial data and doubles as a marketing tool for existing and potential donors.

Custom Illustration /
Foil stamp

Custom Illustration /
Foil stamp

The Menninger Clinic Annual Report
Inside front cover

The Menninger Clinic Annual Report
Inside front cover

Front & back cover
Custom 4-color gradient

Front & back cover
Custom 4-color gradient

Design Development /

We created a robust, editorial-style annual report designed to illustrate the dynamic nature of the human mind and Menninger’s efforts to better understand it.

Clinician / patient portrait

Clinician / patient portrait

Art Direction /

The patients and practicioners are a key aspect of the clinic and its success. For that reason, we photographed some of the personalities who embody Menninger’s mission, resulting in case studies that highlight the clinic’s success.

Patient case study
Layout and design

Patient case study
Layout and design

Clinician expertise

Clinician expertise

The Menninger Clinic 
annual report + infographics

The Menninger Clinic
annual report + infographics

Design & Layout /

Every aspect of the design is carefully considered, resulting in a cover-to-cover experience that embodies the core values of the client. The layout, color, typography, photography and printing are working together so that the experience of the book is both formally pleasing and functionally proficient. In addition to being their annual report on giving and financial reporting, the book doubled as a sales tool for the marketing team.

Financial reporting

Financial reporting

Closing remarks & 
inside back cover

Closing remarks &
inside back cover

Role /

  • Creative Direction

    Thematic, Concept Development, Messaging

  • Art Direction

    Tone, Color, Approach, Photography Direction

  • Editorial Design

    Pacing, Layout, Typography, Illustration

  • Copywriting

    Headlines and Sub-headings Throughout

  • Production

    Paper, Ink, Production Processes, Finishing

Credits /

  • Agency

    Tangelo

  • Executive Creative Director

    David Hoyt

  • Account Manager

    Christina Snyder

  • Copywriter

    Cameron Miller, David Hoyt

  • Editorial Photography

    Terry Vine

  • Supporting Design

    Jay Higginbotham

  • Supporting Production

    Jay Higginbotham, Levi Huddleston